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How Retailers are Embracing Omnichannel

In today’s fragmented retail landscape, providing an omnichannel experience for customers is essential to a retailer's success. Major retail brands now understand that creating a seamless shopping experience that incorporates online, mobile, brick and mortar and other channels generates more sales, improves customer engagement and creates a wide array of new branding opportunities. In this report we examine how major retailers including Neiman Marcus, Lowe's, Macy's and The Limited are embracing the tactics and strategies that define omnichannel, and then leveraging them to deliver cutting-edge shopping experiences for their clients.

Nathan Munn | InterTrade.com

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