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Product Images and Extended Attributes: Creating Value for Retailers and Suppliers

The modern retail customer has access to more apparel choices than ever before, both in-store and online. Today, apparel customers are able to find their preferred products online and are willing to shop around in order to find the ideal item at the right price. Additionally, customers now expect retailers to provide detailed and consistent product information across all retail channels, including mobile device shopping, as well as offer competitive prices for the products that interest them. If an apparel retailer does not meet these expectations, customers will simply take their business elsewhere.

As a result, apparel retailers are striving to improve the presentation of online offerings and increase the accuracy of inventory and supply chain processes. Extended attributes such as country-of-origin, dimension data, compliance/hazardous product data, as well as product images shared by suppliers through their UPC electronic catalog provide retailers with the content they need in order to effectively market products, while also delivering shipping and distribution information needed to optimize quick response supply chain models.

Nathan Munn | InterTrade.com

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